Analytics Dashboard

Affilync provides real-time analytics with AI-powered insights so you can measure performance and optimize campaigns.

Dashboard Overview

The main dashboard at Analytics > Overview shows:

Widget	Description
Revenue	Total attributed revenue for the selected period
Clicks	Total tracking link clicks
Conversions	Completed actions (sales, leads, calls)
Conversion Rate	Conversions / clicks as a percentage
EPC	Earnings per click across all campaigns
Active Affiliates	Affiliates who generated at least one click

All widgets support date range selection: today, 7 days, 30 days, 90 days, or a custom range.

For brands using call tracking, the Analytics > Calls section shows:

Call volume over time (hourly, daily, weekly).
Average call duration and talk time.
First-time vs. repeat callers.
Call outcomes: qualified, unqualified, voicemail, abandoned.
AI Caller performance: goal completion rate, transfer rate, average handle time.
Sentiment analysis: positive, neutral, and negative call trends.

View per-campaign metrics under Analytics > Campaigns:

Metric	Description
Impressions	Creative views (if pixel is installed)
Clicks	Unique and total clicks
Conversions	Total and by type (sale, lead, call)
Revenue	Gross revenue attributed to the campaign
Cost	Total commissions paid
ROI	(Revenue - Cost) / Cost as a percentage

Analytics > Affiliates ranks your affiliates by:

Filter by campaign, date range, or segment.

Affilync uses machine learning to surface actionable recommendations:

Anomaly detection -- alerts when click or conversion patterns deviate from normal.
Trend forecasting -- projected revenue for the next 7/30 days.
Top-performing creatives -- which banners and landing pages convert best.
Affiliate recommendations -- suggested commission adjustments for underperformers.